The first thing you have to do is choose a market. There's two fallacies out there about choosing a market. Number one is the fallacy of just do what you love and the money will follow. Obviously if you do something you hate, you'll have a hard time odditizing it. But just because you love it doesn't mean that it's going to make money. If you're an underwater basket weaver or you're a mid Saharan crocheter, there's just no market. No body else wants to do it. You enjoy it, but nobody else likes to do it, then you're not going to be able to sell anybody anything.
You've got to choose a market where there are people in that market have a need to learn more information, get more information. We're talking about information business here. We're talking about making money via information, selling information on line. If there's no market out there to buy your information, then you are in the wrong market. I f you don't what your market is yet, and what products might work, shoot me an e-mail, and I can tell you whether or not I think a market is going to work. We can talk about whether or not your market can support a coaching program. If your market can't support a $100 coaching program, or your market, at the very least can't support a $37 membership. And $37 membership to make $15,000, you got to have what, 500 people a month at $37.
If your market can't handle 500 people, you're in the wrong market. If your market can't handle something that's going to get you to $15,000 a month, you're in the market. That's all I'm going to focus on with that. You've got to choose a market, and I think that half of you on this call already know what your market is, you're there, you're going to be able to make money and the other half of you, I don't know what that market is. If you'll let me know, I'll help you work through it, and determine whether it's a good market or not.
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Sean Mize is an internet marketing strategist who teaches internet marketers how to increase their income by creating high ticket classes and coaching programs.
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